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Two sessions. Four hours. By the end of May.
From invisible to
unapologetic in two Saturdays
A LIVE TWO-SATURDAY BOOTCAMP WITH ELLEN SCHERR + JENNIFER HEINEN
SESSION 1
Saturday, May 16
1:00-3:00pm EDT
SESSION 2
Saturday, May 23
1:00-3:00pm EDT
EARLY BIRD PRICE $195 ends May 9th
What actually stops you from wearing the bold, colorful piece isn't a gap in information. It's that wearing something that stands out requires tolerating visiblity - and visibility, for a lot of women over 40 has been conditioned to feel dangerous. Judgment. Criticism. Being told to tone it down. It's the accumulated weight of every time someone pushed you back into a smaller version of yourself.
are you stuck in a fashion rut?
most advice about dressing boldly starts with the clothes. What should i be wearing? it's not wrong advice. it's just aimed at the wrong level of the problem.
- Client NAme
"There's a profound difference between getting dressed for approval and getting dressed as self-expression. One asks, 'How will I be received?' The other asks. 'Who am I today?"
- Client NAme
Tiramisu halvah lollipop candy canes I love liquorice sesame snaps lollipop cheesecake. Jelly-o pie pie pastry halvah. Chocolate cake gingerbread jujubes chupa chups dessert I love pudding jelly-o.
Exactly what I've been searching for
GET IT NOW
Why women over 40 fade color and boldness - the social conditioning behind the invisible wardrobe
The grief work nobody told you was necessary: naming what your body and identity have changed, so you can stop dressing around it
Where "isn't that a bit much?" actually comes from - and how to stop internalizing it as truth
Fashion psychology research on what your clother tell your nervous system
SESSION ONE
The Psychology of Hiding
Saturday, May 16, 1-3pm EDT
YOU WILL LEARN:
SESSION TWO
The Pieces. Real-time
Saturday, May 23, 1-3pm EDT
You bring your pieces. We coach you through what comes up when you actually put it on.
Live group coaching on the specific thoughts, body sensations, and second-guessing that show up in the moment.
A personal framework for making your wardrobe feel good on a daily basis.
Leave with a concrete plan: the pieces, the outfits, the occasion, and the answer ready for anyone who questions it.
Both sessions are live on Zoom. Small group format - real coaching, not a webinar.
why us?
There are style coaches who will tell you what to wear. There are therapists who will help you understand why you're stuck. There is almost nobody doing both in the same room, at the same time, with the actual pieces in your hands.
Ellen Scherr is a licensed clinical therapist working with women in crisis - and actually lived through the exact crisis she is helping others navigate (marriage ending at 50 after 18 years, new career, rebuilding from zero). Her Substack post about women in midlife is striking a nerve that is resonating with her readers. Not for self-help. Because she makes them feel seen and heard.
Jennifer Heinen spent 14 years in the fashion industry - as a custom tailor, designer, and consultant, earning a Master of Science in Research Psychology Applied in Fashion from London. Her research goes beyond what clothes look like, into what they do to your brain: the emotional and memory-attached meaning of every garment in your wardrobe. She's written for Forbes and has zero patience for fashion rules that exist only to keep women smaller.
After Ellen published The Disappearing Act Nobody Auditioned For and Jennifer published The Beige-ing, hundreds of women said the same thing:
"I see it now. I didn't even realize I was doing it."
One reader (70) told us about a custom-made dress she bought as a "rebellion" and never wore. She said, "I feel like I missed my opportunity."
We told her: The dress is still there. You are still here. The opportunity didn't pass.
That is what this bootcamp is.
Not permission. Practice.
04.
Make bold feel normal
Build a repeatable framework so the decision to wear what you want actually like stops requiring a pep talk every morning.
03.
Work with the piece
Bring the actual item you've been avoiding. Get real-time coaching on the specific moment when putting it on brings up resistance.
02.
Identify the script
Find the exact internal voice that stops you. Where it came from. What it sounds like. How to answer it on the spot.
01.
how the journey unfolds
The Visible by design method
Developed across Ellen Scherr's clinical work in identity integration and grief and Jennifer Heinen's MSc research in fashion psychology, this method works in four stages - not with a shopping list, but with the grief, the scripts, and the actual pieces you're afraid to wear.
Name the grief
Acknowledge what's changed and what you've been mourning quietly, so you can stop compensating for it with a blander wardrobe.
real-time coaching from two experts
Ellen brings 20 years experience as a clinical therapist with a therapy lens (identity, grief, nervous system). Jen brings the fashion psychology research and 14 years of styling expertise. Together in the same room with you.
the visible by design personal framework
A repeatable 4-stage method so making new bold choices stops requiring a pep talk every single morning.
A plan for your wardrobe
Not someday. With an actual plan, the outfits, and when to wear them.
you'll walk away with
what others said after the free Live
"This made me realize I've been out of the loop for 15 years."
"I used to wear the frumpiest, ugliest clothes because nothing else was accessible in my size. This gave me hope."
"I'm loving this talk, and it's giving me so many insights."
"People think only younger women can wear bright colors because they're lively. We don't have to be boring or dead as we age."
$195
Buy Now
investment
This type of personal coaching usually costs $500+. We wanted to make it affordable so we are giving an early-bird special at $195. Regular pricing is $297 after May 8th.
I already know what I "should" wear. Why would this be different?
Knowing hasn't moved pieces from the hanger to your body, right? That's exactly the gap this bootcamp addresses. That requires real-time coaching and practice, not more information about what you "should" do.
There is a full refund available up to 48 hours before Session 1.
What's the refund policy?
Both sessions will be recorded and available to registered participants. That said, the real-time coaching element in Session 2, is where the most transformation tends to happen. The recordings are for reference and reinforcement, not a substitute for showing up.
What if I can't make one of the sessions live?
Will I actually get individual coaching, or is this a large group webinar?
Yes, especially if you're not. It's for women who feel like they've gotten smaller in how they show up, and who want to understand why that happens and how to change it.
I'm not really a "fashion person." Is this still for me?
frequently asked questions.
This is a small-group live format. Both Ellen and Jennifer are live in the session.